Need some support and back-up? Garth Allison, UK managing director of Fastsigns, a visual communications franchise with over 530 centres worldwide, puts forward some compelling arguments for reviewing the franchise option.
Good cash management is arguably more imperative to company success in an upturn that in a downturn. So make sure it stays on the agenda even though things are getting better writes Walter Hale, our business knowledge expert.
Belinda Holden in an independent built environment art consultant who works with architects, interior designers, council departments etc. and acts as an interface between these design and management teams and the print sector to explore the evolving range of graphics possibilities for public locations. The following is her take on the symbiotic relationship that can develop between the creative and print communities.
One time photo lab turned large-format print printer, Contact Photographic Services continues to push the envelope as the 2000th company to buy into Océ’s Arizona print technology uses it to find new markets.
After a year in partnership, Borney UK and Your Sign are seeing the strategy pay off. Could a similar move be your best route to growth?
Your business will not die if you fail to use Twitter or LinkedIn. But, it may not grow as fast as it could either. Consultant Jacky Morgan uses her 25+ years marketing experience and business knowledge to uncover the truths and realities about online networking.
You’d have to to have been living in a cave for the last 12 months not to be aware of the impact that Social Media is having. But it’s an impact that, on the whole, seems to be passing printers by. The legendary Jeff Hayzlett, ex-CMO of Kodak, brands those in the print sector who don’t adopt social media as “stupid”. He’s convinced that there’s money to be made from it and can’t understand the reluctance. When I’m speaking to clients they’re ready with a wealth of reasons why they’ve not opted in. I too have a theory, but unlike Hayzlett, I don’t think it has anything to do with stupidity.