Targets can be very helpful, of course, but directors too often encourage their people to commit to a number - say, annual revenue growth of 7% - even though the path to achieving it isn’t clear. This can lead companies to chase growth in too many directions.
In January we received news that the purchase of two Mimaki flatbeds from CMYUK had set SCG on a new path - that the new technical digital print capability had prompted the company to team up with photographic artist Richard Osbourne to provide bespoke glass installations for interiors. Can you remind us of the key points in that diversification?
Walter Hale takes a look at ad figures and works out what it adds up to for the print community.
Advertising is one of the great bellwethers of business confidence. So it’s reassuring to see that, despite the collective hysteria that has sparked a rollercoaster ride on the world’s stock markets at the start of this year, the world’s leading ad agency Dentsu Aegis is confident that, in 2016, advertising spend will grow globally by 4.7% - and 5.5% in the UK.
Should we make confidence our guide as we consider the economic landscape in which we’ll be working this year. Walter Hale provides an overview.
Brace yourselves: 2016 will not be as smooth as predictions of a 2.4% growth in UK GDP might suggest. An EasyJet/YouGov survey of small businesses in December 2015 found that only 56% of respondents thought their company would grow this year. And very few expected to expand their business by 10% or more.
Matic Media Services knows how to make money from Web-to-print. Having established PhotoArtWarehouse.co.uk in 2010 and WooWooNails.com in 2012, the Lanarkshire-based large-format PSP has now formed NextDayPosters.co.uk. I asked MD Richard McCombe about the company’s online development capability and strategy.