Opening Doors

If you’re running a print or graphics business, you may wish you had a tenner for every time you’ve heard read something telling you that you should be branching out and looking for ways to develop your business.

It’s a classic dilemma for most SME business owners or managers. You have big ambitions, and perhaps even a clear strategy for achieving them. But turning those ideas into reality can often be the biggest challenge. If you spend most of your time focused on keeping customers happy, talking to prospects, managing suppliers, controlling your cash and mentoring your people, business development can often fall down the list. When everything’s urgent, it can be hard to focus on what’s actually important.

Help is at hand

Suppliers should be a valuable source of support, but at times they can be more hindrance than help, trying to push you towards a new star product without really helping you to hammer out a ‘real world’ plan to maximise your return on investment.

As an independent solutions business with a broad portfolio of leading brands, the Spandex approach is different. We offer everything from design and workflow products, to printer hardware, to cutting and laminating devices, to display systems.

That means we’re not focused on one single aspect of your business – we’re looking at the whole picture. Having supported hundreds of customers like you around the world, we’ve become experts at seeing things from the printer’s perspective, bringing together solution packages that address a complete problem, not just part of it.

Our expertise in aftermarket supplies adds a further dimension. With a host of major media brands like 3M, Avery and Mactac, as well as our comprehensive range of ImagePerfect own-brand products, we can solve any substrate conundrum you might be facing. Perhaps you want media that’s optimised for a certain printer, or you have a colour-critical retail brand contract that needs the back-up of a full performance guarantee? For any challenge and any budget, we’ll give you a media solution that works.

Do more

In today’s print market, success lies in doing more. That starts with printing more efficiently and flexibly, and with less waste. It goes without saying that if you’re looking for a printer that can help you be more productive and print more sustainably, we have some great products from big brands like Epson, SwissQPrint, Mutoh and Gerber.

But it goes far beyond that – ‘doing more’ is not just about fast output. If today you’re printing wide-format graphics, think about how you can branch out by printing onto different substrates to develop a broader product range. Our team is loaded with ideas for how you can take alternative media and use your existing inkjet printer to do something different.

•  Want to be a car wrapper? We’ve got the performance-guaranteed vinyls you need in dozens of colours and finishes, and training to build your confidence.
• Fancy a slice of the soft signage market? Our textile media and finishing products will soon have you up and running.
• Want to expand your signage offering? Our banner solutions and display systems can help you deliver the whole package.
• Thinking about branching into decor? Test your market with some of our inkjet printable wallpaper media.
• Considering garment printing as a service? Our inkjet-printable TexGraphics and heat transfer presses are an easy way to start.

Think bigger

Your format might be wide, but is your thinking too narrow? A single-minded focus on ‘print’ could be limiting your development. Could you bring finishing processes in house to offer a more comprehensive service? Like you, your customers want solutions, not products. Don’t dismiss any idea which might add value to the print you produce, earning you a better margin. Cutting and laminating are the keys to turning printed output into useable graphics, and don’t overlook the opportunity to branch into installation, with some of the user-friendly display systems we offer. We’ve got heaps of experience helping sign makers and digital printers to expand their horizons – let us show you what you’re capable of.

Redefine yourself

When you’ve always defined your business a certain way, it can be tough to see a vision of what you could be. You devote a lot of energy to helping your customers draw attention to their businesses, but is it time to change your own ‘sign’? We’ll take time to understand your customer base and expertise, and help you translate that into a plan to grow your sales. Perhaps you’re a commercial printer wanting to push into wide format, a signmaker wanting to develop your POS business, or a graphics printer trying to attract interior design clients. We can put some straightforward steps in place with you to help you realise your ambitions.