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Sat, Jun

Things are happening that will push through the barriers wide-format has with VDP adoption. Nessan Cleary explains.

Variable data is one of the great promises of digital printing, making it possible to vary parts of a job across a complete run. We’ve all seen examples of variable data printing because it’s a core technology in transactional printing on things like our bank statements. 

Your customers want print with a ‘wow’ factor? You can give it to them. John Charnock, director of Print Research International, looks at the special effects you can now incorporate.

‘Special effects’ is such a generic term that it could cover almost any type of print beyond four-colour output. But for the sake of this article let’s take a look at three key areas of development: effects with inks, with substrate and with software - or indeed the combination of any of the three.

When it comes to investment there’s a temptation to think mainly in terms of hardware, but it's the software that can really make the difference.

Software is often seen as a bolt-on extra like a printer driver or a Rip, or else as a solution to a particular problem, such as colour management or adding cutting lines to a design. But if we look at some recent announcements we can see a number of new trends emerging that suggest a different approach to organising a wide-format business.

The Creative Place explains the significance of its AGFA Anapurna M2050 purchase.

In 2012 The Creative Place turns 20. Since its inception the company has seen plenty of change and now provides full creative, artwork, digital photography, large-format print production and installation, and four-colour printing (including short-run digital) from its purpose built facility in Watford. Yet, as a provider of design and branding solutions, the company was aware that it was not able to directly deliver all the requirements of a marketing communications campaign.