Your customers want print with a ‘wow’ factor? You can give it to them. John Charnock, director of Print Research International, looks at the special effects you can now incorporate.
‘Special effects’ is such a generic term that it could cover almost any type of print beyond four-colour output. But for the sake of this article let’s take a look at three key areas of development: effects with inks, with substrate and with software - or indeed the combination of any of the three.