Design company T’Go Creative has moved into large-format print, and has launched a customised wallpaper service. Could you learn a thing or two from its approach to new markets?
Having been founded as a large-format trade print operation in 1992, Macro Art had been enjoying a significant growth spurt when it underwent an MBO in 2014. At that time, the new management team were confident of continued expansion. Now the Saint Neots-based company is making its first acquisition and opening a London branch. I asked commercial director Michael Green about the expansion. By Lesley Simpson