Six months after installing an Inca Onset S20 printer, outdoor media and retail POS specialist Odessa Offset is reporting that it is already handling 15% of production. The Inca Onset S20 forms part of a £1 million investment by Odessa in digital wide-format capacity, designed to complete the company’s full-service, design-to-print solution and help drive turnover above the £10 million mark by the end of 2012.
Founded in 1983, Odessa specialises in providing leading UK agencies and their clients with complex national campaigns to tight deadlines. The company designs, produces and distributes billboards, posters, building wraps, retail POS displays, and floor and window graphics.
Managing director Laurence Matthews said the Inca Onset S20 complements Odessa’s KBA 205 offset press, matching it for quality and providing digital short-run capabilities. It has also enabled the company to bring in work that was previously outsourced, and offer its agency clients totally new products.
He said: “A good recent example is a range of showroom banners for a car manufacturer’s pan-European campaign, printed on 220-micron PVC. We printed three designs using litho, and eight on the Onset S20, with no difference in quality. The Onset S20 also gives us greater flexibility on substrates and run-lengths - from one sheet up to 200. The mix of work going through the printer includes flat-sheet POS materials, short-run posters, semi-rigid PVC banners, Correx propylene and Foamboard.”