PPB’s Allison Board has been used to create an attention-grabbing backdrop at an event to launch the new Reebok Crossfit Nano 7. The 2m high 3D lettering to promote the Twitter hashtag #NANO7 for the new shoes, was created by Welwyn Garden City-based Best Digital.
The company originally considered constructing the lettering out of polystyrene but could not get the result it wanted within budget. Best MD Geoff Rawlings said: “We found Allison Board very good to work with and it was easy to cut on our routing machines. Also, as the signage was only needed for a short, one-off event, we wanted a material that could be easily recycled, and Allison Board ticked that box too”.
Best Digital used 16mm Allison Board, which it built up in layers to a depth of 96mm. After printing the sheets on its Screen Truepress 3200 HS flatbed, the layers were bonded together and faced off with a reverse printed 1mm Acrylic to give a premium feel.