Esko, which acquired MediaBeacon two years ago, is releasing an integrated packaging and marketing process and digital asset management solution to help brands and marketers deliver consistent content across digital, social and packaging consumer touchpoints. It aims to streamline complex creation, approval and deployment processes across multiple teams and locations.
“We’ve built this solution very strategically, driven by customer conversations we’ve had over the past few years, and we’re pleased to be deploying and integrating it within a global brand now,” said Udo Panenka, president of Esko. “The acquisition of MediaBeacon has enabled us to create a truly unique platform: it combines the creation of brand assets, including packaging, with the management and actual publication to all distribution channels.”
The new platform can be purchased modularly, deployed on-premise or hosted, and integrated with all popular ERP, MIS, PIM and PLM systems.