Pixart.it plans major initiatives for 2010

"We are planning significant innovations for 2010 such as a new, user-friendly pagination system, available online free of charge, and an updated version of our order management software which will enable customers to monitor the progress of their job online. We will also be opening our new 17,000 m2 premises which will mean we will have our expanded production and logistics departments all under one roof. This will help us meet the increase in print volumes and continue to guarantee the quality of our service," said Pixart.it founder Matteo Rigamonti.

According to Rigamonti the company's impressive growth in 2009 was achieved by analysing changing customer needs at the beginning of the year and quickly responding. "At the start of 2009, like most businesses, we were very worried about the potential impact of the financial crisis on our business. Consumers had suddenly become much more cost-conscious, only making purchases when absolutely necessary. Consequently, we developed an extensive promotional offers campaign to encourage uptake of our services - especially in the markets we had recently entered into. ?This multi-country campaign was a huge success and actually resulted in an overload of our production capacity, to the point where we were forced to return to our standard list prices to mitigate demand. This success has continued through 2009."

Pixart.it, which uses a range of print technologies, has continued to invest in the latest kit. Its installation in the summer of a four-colour Komori offset press was a major departure from its digital strategy and signalled the company's intention to become a comprehensive one-stop-shop print operation.?

"The strategic investments we have made in technology and premises also means we have the capacity and equipment to grow exponentially again in 2010. We are very keen to continue add to our 35,000-strong Italian customer base and significantly grow our other key European markets, including the UK," said Rigamonti.

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