SMP hopes to get its capabilities in front of a bigger potential customer base by sponsoring the Champagne Bar and Big Party at the Retail Design Expo next month. Sarah Davis, head of marketing, explains the thinking behind the group’s first foray into such territory.
Could you be utilising your ‘call hold’ time to inform callers about what you can deliver? Mark Williamson, sales and marketing director at PHMG, explains how audio branding might just be worth your consideration.
Entry to a really neat competition run for designers by Pixartprinting has just closed - the latest in a whirl of novel marketing projects the Italian-based ‘Upload and Print’ giant is using to engage creatives. Here’s the thinking behind the initiatives.
A year ago PressOn did a deal with South African designer and photographer Robin Sprong to manufacture and distribute his wallpaper collection in the UK. So how difficult has it been to get the project in front an interiors market where the PSP was an unknown?
How print chief Hendre Vos is reaching out to new partners and to new markets.
After exhibiting at the Retail Design Expo for the first time this year, Contra Vision walked away determined to help educate the wider creative market about the more unusual possibilities of see-through graphics. Here the company shares some of the insight gleaned from conversations at the show.
The garment market was very much the content focus of the recent Fespa Digital Textile Conference. But that’s not to say you should dismiss it. Lesley Simpson flags up some of the key takeaways from the day.