Do enough would-be customers know what you can print onto? If not, perhaps the Surface Design Show would be a good place come out from the gloom to enlighten them.
Could you be utilising your ‘call hold’ time to inform callers about what you can deliver? Mark Williamson, sales and marketing director at PHMG, explains how audio branding might just be worth your consideration.
Entry to a really neat competition run for designers by Pixartprinting has just closed - the latest in a whirl of novel marketing projects the Italian-based ‘Upload and Print’ giant is using to engage creatives. Here’s the thinking behind the initiatives.
A year ago PressOn did a deal with South African designer and photographer Robin Sprong to manufacture and distribute his wallpaper collection in the UK. So how difficult has it been to get the project in front an interiors market where the PSP was an unknown?
How print chief Hendre Vos is reaching out to new partners and to new markets.
After exhibiting at the Retail Design Expo for the first time this year, Contra Vision walked away determined to help educate the wider creative market about the more unusual possibilities of see-through graphics. Here the company shares some of the insight gleaned from conversations at the show.
The garment market was very much the content focus of the recent Fespa Digital Textile Conference. But that’s not to say you should dismiss it. Lesley Simpson flags up some of the key takeaways from the day.
Educating the market isn’t all about new application opportunities, it’s about selling the partnership benefits too as Octink MD Mike Freely explains.
So, somewhere between 8 and 11 March you’ll probably be in Amsterdam at Fespa Digital. But should you be at Retail Design Expo at Olympia In London that week?