Make yourself heard

I met with BPIF CEO Charles Jarrold at the end of January where we discussed the need for a cohesive and fully representative print industry voice to government – and elsewhere. But does large-format really make enough noise about its requirements to ensure they are on the agenda? Jarrold said he’d welcome input from the sector - BPIF members or otherwise - so maybe it’s time to bend his ear as the GPMA ramps up its lobbying.