Pimp their rides – and yours?

The innovation blog

Pimp their rides – and yours?

Vehicle wraps are most definitely in. It’s always dangerous to generalise about the tastes of young people –but the popularity of TV shows like Pimp My Ride is fuelling a boom in customisation that goes far beyond tinted windows, furry dice and ‘A Dog Is For Life’ stickers. Vehicle wraps aren’t just popular, they are – as a slew of research accumulated by Fespa shows – incredibly effective. The Outdoor Advertising Association of America reckons that one vehicle with a wrap can generate up to 50,000 ‘impressions’ a day in America while 3M research suggests that 70% of companies based buying decisions on the look of the suppliers’ cars.