Case study from Roland DG

The new water-based EJ-640 Deco printer from Roland DG, now available across EMEA.

The Roland EJ-640 Deco meets numerous demands from today's market: sustainability, health and safety, personalisation, economy and versatility. The solution is ideal for a variety of customised décor products including wallpaper, lampshades, blinds and posters, plus exhibition graphics, outdoor promotions and more. For The Print Hive, the Roland EJ-640 Deco is integral to its bespoke digital wallpaper printing service, powered by its Online Designer tool. This allows customers to design their own personalised wallpaper and visualise it in their own home, receive a tailored quotation and place an order online. "We have seen significant growth in demand for décor in the retail, commercial and domestic markets," says Chaz Dobson, Director at The Print Hive Limited. "After testing the EJ-640 Deco for six months we have switched completely from another brand to the new Roland for all of our décor and wallpaper. "We're convinced by the benefits of a water-based solution that meets all health and safety requirements without productivity or quality constraints. We're positively impressed by the EJ-640 Deco’s fast turnaround speeds – prints are instantly dry, with no outgassing required – and the low running costs compared to alternative solutions." Ahlstrom-Munksjo, the leading manufacturer of wallpaper for digital printing under the WallStar Digital brand, welcomes the Roland EJ-640 Deco. Jean-Loup Duran, Sales Manager, Digital Media, Nonwoven at Ahlstrom-Munksjo, comments: "Now is the perfect time for a dedicated décor device. All major projections see décor as a strong market for the future, with 20% year-on-year growth predicted for digital wallpaper alone. The market will be delighted that a printer manufacturer sees décor as more than a new application for existing ink types and has developed a dedicated solution."