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Fri, Aug

Case study from i-Sub Digital

Bristol-based full service branding and print company, Insight, has recently invested in a Mimaki JFX200 UV LED flatbed printer from i-Sub Digital. Insight says it selected the printer because it ‘outperforms everything else in its price range’.

Insight was officially launched in 2010 after Kevin Davidson and co-founder Tom Simpson completed two years of careful planning. They created a team-focused, customer-centric, high-quality full service print and branding provider. Now, their team services business and retail environments, working closely with design companies or directly with brands on a broad range of projects – including the whole branding/rebranding process from prototype to finished printed product.

Insight’s innovation director Kevin Davidson explained why they chose the Mimaki printer: “Insight is best known for creating high quality, speciality bespoke projects, but we were still outsourcing some of our work. We needed to bring more of our printing in-house and we wanted to be able to print to a much broader range of substrates. We also wanted augmented quality control and a more streamlined production turnaround. 

“Investing in a new printer gave us more control of the whole process. Tom and I did some research and spoke to some people and it quickly became obvious that the Mimaki JFX200 was the perfect solution. It outperforms everything else in its price range.”

The JFX200 flatbed printer is able to print on a vast number of substrates including 8′ x 4′ rigid boards up to a thickness of 50mm, at up to 1200 dpi, with quality further augmented through variable dot printing down to a four picolitre drop size – and it does all this at a speed of up to 25 square metres an hour.

As well as the primary CMYK ink set, the Mimaki JFX200 ink options include white ink, clear ink, a primer, varnish, and a choice of hard, flexible and fully flexible inks for thermo forming applications. Thanks to its cool, long-life LED lamps, operators can print to more substrates, including thin and heat sensitive materials.

Kevin continues: “Now the Mimaki fits right in with our production schedules. It’s perfect.  We can print and prototype a project to make sure the customer is happy before production goes ahead. It helps us get even more insight into the client’s needs and ensures the print fits the finished job. It also provides great scope for special effects, for example layers of varnish help create an embossed feel. It always produces a brilliant finish. We can take the project straight from the Mimaki to our Zünd digital cutter. The inks are cured straight away so there are no problems with cracking and chipping, the job’s just printed, cut and finished, Simple.”

He concludes: “We purchased the Mimaki from the team at i-Sub, and they were great. Emma Plant gave us a detailed demonstration and answered all of our questions with informed insight. The installation engineers were helpful and knowledgeable and they were always on hand to answer questions or resolve issues. They had been recommended to us and we would happily recommend them to anyone else. It was one of the rare times we have dealt with a company that matched our level of service. When we buy our next machine it will certainly be a Mimaki and our first call will be to i-Sub.”

Emma Plant at I-Sub comments: “The Mimaki JFX 200 UV printer keeps proving to be the benchmark machine for the segment of the market that it represents.  We have supplied many machines since its launch and it continues to offer exceptional print quality at a performance and cost point that is allowing our customers to enjoy the benefits of UV printing.  Insight were a pleasure to deal with and it became quickly apparent their business would benefit from the Mimaki JFX ‘s quality, speed and low cost of ownership.”

Plant continues: “Insight produce some amazing work for their clients and their positive approach to what they do is no doubt paramount to their success”