The Out of Home Media session in the DrupaCube made it clear that print needs to be more vital if it’s to take a serious slice of the OOH advertising budget in years to come. Here’s what some of the speakers had to say on the topic.
Money, money, money…and how to get your hands on it more easily via print finance specialists.
With so many print companies diversifying into new and/or changed markets, the question has got to be asked: how valid are customer surveys and are they worth undertaking?
Is it time to face the fact that you could use some management training?
New work-based QCF NVQs have been developed for the print industry by print professionals. So will you be using them?
Should you get involved in textile print and will iT boost business? Here’s what some already involved in the process have to say about its impact on their operations.