Innovation is key to continued business success as this magazine espouses on a frequent basis. Within the busy online corridors of Fespa's Wide Network there has been an ongoing discussion on the topic too. So just what do we mean when we talk about innovation? There are various definitions.
Fespa has set out 'Eight Steps to Innovation' to encourage wide-format entrepreneurs to embrace innovation more actively as part of their strategy for future growth. Ahead of June's 'innovation' themed Fespa Munich, sales and marketing director Marcus Timson has warned that: "Innovation can be intimidating for entrepreneurs, especially when they are steering their businesses out of an economic downturn, with the inevitable focus on efficiency and cost- and cash- management that brings."