Posters, cup cakes and the Internet
Innovators
Fresh insights into the challenges that face your business
What can we learn from Apple’s late, lamented genius Steve Jobs? After his death, many eulogisers – like Eric Jackson and Gene Marks at Forbes magazine – quoted his famous address at Stanford University in 2005, as did Megan McArdle in The Atlantic (http://www.theatlantic.com/business/archive/2011/10/follow-your-bliss-sort-of/246350/) when she rebuked him for advising students to “follow their bliss” – i.e. pursue their dreams. Good advice if you are the next Steve Jobs, McArdle noted tartly, but most people aren’t.
Help SMEs protect their ideas says Forum of Private Business
The Forum of Private Business is calling for small firms’ patent rights to be better protected amid concerns that many cannot afford to sue companies which steal their ideas.
Drupa innovation park 2012 plans unveiled
The Drupa innovation park 2012 presented by digi:media (‘dip’) will focus on particularly young companies, start-ups and players with groundbreaking solutions and applications.
What is innovation?
Innovation is key to continued business success as this magazine espouses on a frequent basis. Within the busy online corridors of Fespa's Wide Network there has been an ongoing discussion on the topic too. So just what do we mean when we talk about innovation? There are various definitions.
Think outside the box chides Fespa
Fespa has set out 'Eight Steps to Innovation' to encourage wide-format entrepreneurs to embrace innovation more actively as part of their strategy for future growth. Ahead of June's 'innovation' themed Fespa Munich, sales and marketing director Marcus Timson has warned that: "Innovation can be intimidating for entrepreneurs, especially when they are steering their businesses out of an economic downturn, with the inevitable focus on efficiency and cost- and cash- management that brings."