Top Tips

With colour accuracy and consistency a key issue, Paul Sherfield of the Missing Horse Consultancy looks at how a colour-managed workflow can help you save money, assure quality and retain clients.

You cannot ignore the opportunities provided by social media marketing for connecting with prospects and customers. If done well it will not only help you reach these people, but help them reach you. With the average age of print buyers getting younger, engaging these digital natives via social media is as important for your business as it is completely instinctive for them.

With recruitment high on many a print company agenda, Jonathan Malyon, MD of executive search firm M Associates, provides his take on the key considerations/issues/actions needed to find the right people for the right price.

Tony Hodgson, director of PODi for Europe, provides a heads-up on marketing initiatives you should note for 2014.

The 21st century manager's role is to facilitate and coach, not to control, according to Michelle Bailey of Engage for Success, a voluntary movement committed to the belief that employee engagement is a better way to work.

Dorothy Agnew, senior solicitor at Moore Blatch, runs through the checks and balances worth making when it comes to your intellectual property.

Consultant Matthew Parker provides his top tips on how to retain valuable customers and build business on the back of their loyalty. 

Then hear what Jacky Hobson has to say about it. As a professional marketer with both client- and agency-side experience, she has worked as a marketing consultant almost wholly in the print space since 2002, so she knows what she’s talking about with these top tips.