Tony Hodgson, director of PODi for Europe, provides a heads-up on marketing initiatives you should note for 2014.
As we kick off a new series of ‘Turning on the Talent’ articles the starter question goes to the Simpson Group. How are they doing just that?
To paraphrase the famous quote from the film ‘Field of Dreams’: If you build it, they will come. The Simpson Group can prove it. By building strong relationships with local educational establishments it is pulling in people that otherwise would never have thought of a career with a print company. Sri Kataram and Adam Riddick are proof positive. Both are IT/software development specialists who have been directed towards Simpsons by Teesside University, where the group’s ever strengthening relationship with computing sciences lecturer Barry Hebbron in particular is really paying off.
As you know, via its ‘Turning on the Talent’ initiative, Image Reports is focussing on what we can do within the print industry to attract bright young things. So it’s great to see that Ipex 2014 is running a Youth Day – we certainly need to do more to put the modern face of printing in front of future generations and show that it’s not just for those with a craft bent. If you are doing something to get that message out there, I’d love to hear from you.
How do you ensure you retain you best employees? Phil Thompson, head of BPIF Business, talks you through the essential steps to building a lasting relationship.
Recruiting great staff is one thing, retaining them once you have them is another. Often companies will take great care in finding the right type of employee for the business, but how much time is spent making sure it remains right for them? Increasingly PSPs are recruiting from the graduate pool for instance, but what does that mean in terms of both parties’ expectation?
Because wide-format print output is often not paper–based, its producers tend to feel sidelined when it comes to organisations like Two Sides waving the flag for print per se. So Lesley Simpson, Editor of Image Reports, met with Martyn Eustace, director of Two Sides UK and of Print Power, to ask whether these organisations can, and do, represent the interests of the wide-format print sector as part of the overall remit to put print back firmly on the marketing communications map.
Phil Thompson, Head of BPIF Business, explains how you can get more from your management information system.
Dr Colin Thompson has a string of letters after his name and has over 30 years experience as a managing director in various companies where he’s gained experience of increasing sales and profit, rebranding and mergers/takeovers.
He’s now widely recognised as the managing partner at business development company Cavendish, though he’s also a visiting professor and mentor at Coventry University and sits on various boards. So what can we learn from this business coach, keynote speaker and author? Lesley Simpson, editor of Image Reports, speaks to Dr Colin Thompson in this Talking Point interview.
A written contract of employment helps establish what you and your employees each expect of the other. Phil Thompson, head of BPIF business, runs through the drafting process.
Employers are required by law to provide employees with a document setting out the main terms of their employment within two months of their employment starting. In putting together a contract you, as an employer, need to think carefully about any special conditions (e.g. an employee’s promise not to work for someone in direct competition) and whether these should be in the actual contract. The contract itself can include express and implied terms). A good example of the latter is the implied term of mutual trust and confidence.
We are looking for companies who are nurturing industry talent to feature in Image Reports
We work in such a creative and innovative industry, but we have a problem...It isn't considered sexy!
If we're going to make this an attractive career proposition for the hottest talent out there and prevent ourselves from stagnating we need to do something about it.
Are you proactively attracting new talent?
In response to this, Image Reports have launched the Turning On The Talent campaign: a search to find wide-format digital print companies proactively working to attract new talent into our sector.
We want to feature your company
In each issue throughout 2014, Image Reports will focus on one of 10 chosen companies with illuminating and illustrative stories to tell. These companies will demonstrate how they are helping to push the envelope in terms of identifying, recruiting, training, retaining and enthusing new talent.
What are we looking for?
To be considered for selection your company must match the below criteria:
- Printer based within the UK or Ireland
- Have a wide-format digital capability
- Explain what you are doing to entice new talent into a career in print – whether it is in management, design, production, sales, marketing or new business development...
- Outline the strategic thinking behind your new talent identification and development actions
This sounds like my company, how do we take part?
The successful companies will be notified and the Editor will conduct interviews for a series of Turning on the Talent features that will appear in Image Reports throughout 2014.