Do you fix customer files without charge? If not, do you explain that this is a value-added part of the service? Phil Thompson, head of BPIF business, explains why it’s imperative that you have a true collaboration with your customers.
Typically the further down a company resides on the supply chain the greater the pressures from both suppliers and customers. However, because of the expertise that is available to the industry, there are areas where the business can go on the offensive and make life a lot easier and more profitable for itself. Educating your customers, if done well, can tie them in to share investment to create transaction technology infrastructure and develop an almost symbiotic relationship that will benefit both parties. Companies can also look to standardise files in a format that is compatible, to reduce the sometimes significant amount of work needed in order to make them print ready. Often, for the one off and irregular work there is little opportunity to influence the work that is coming in; however, are there ways of improving the transfer of information between the end client and the printer? Obviously there is little point in doing this unless it will reduce your costs, turnaround time and improve profitability - so what can you do to maximise these benefits?