Wed, Jul

Your business will not die if you fail to use Twitter or LinkedIn. But, it may not grow as fast as it could either. Consultant Jacky Morgan uses her 25+ years marketing experience and business knowledge to uncover the truths and realities about online networking.

You’d have to to have been living in a cave for the last 12 months not to be aware of the impact that Social Media is having. But it’s an impact that, on the whole, seems to be passing printers by. The legendary Jeff Hayzlett, ex-CMO of Kodak, brands those in the print sector who don’t adopt social media as “stupid”. He’s convinced that there’s money to be made from it and can’t understand the reluctance. When I’m speaking to clients they’re ready with a wealth of reasons why they’ve not opted in. I too have a theory, but unlike Hayzlett, I don’t think it has anything to do with stupidity.


The next big thing in 2011 is that there is no big thing. There’s no overarching management theory that promises success but considering a number of focused ideas could improve business. Walter Hale gives his top tips.

Failure is not something you would associate with fast-growing pixartprinting, but its expansionist plans have not delivered in the UK, which is why it has switched tactics.

Localise to internationalise is the strategic thinking behind Italian Web-to-print specialist PIxart’s new partnership with the UK’s Precision Printing to form pixartprinting.co.uk and behind the creation of ‘virtual shops’ across Europe and beyond. It’s a bold move by PIxart founder Matteo Rigamonti but it’s his bold moves that have taken the fast-growing company into a new 12,000m2 facility in Quarto D’Altino just outside Venice, which boasts an eye-watering array of wide- and small-format digital kit, plus two litho presses, and employs a staff of 120 working around the clock to deliver 2,000 print jobs per day. Rigamonti expects 2010 to have delivered a 55% growth over 2009, but he’s not satisfied.

Make the most of your talents by taking to the road and flaunting your capabilities and business knowledge.

Want to show off your talents? Then stage it so that you play to the biggest audiences possible. Scour the events and shows listings, highlight those that will attract the customers you most want to impress and get your act together. Using exhibitions outside the print trade arena could be the making of you in 2011.

NES did it, you can too. Director Jon Baker tells how the company developed its 3D print operation and why it makes sense to consider following suit.

Its wednesday afternoon, an email arrives, ping, it’s an enquiry from your ‘favourite’ retailer; he’s got the budget and just needs to place this one with you to get it off his desk. You read on. 700 panels, 5mm Foamex - great, it looks straightforward enough. UV print, one artwork, external use, no lamination - you’re thinking “put it on the old Inca, no problem”.  Delivery seven days – tight, but if you get on to your production manager straight away he should be able to squeeze it through and it will certainly make the month look a lot better than it did this time yesterday.

Neschen increases opportunities for latex print

As every reader will almost certainly know, one of the biggest stories in the industry in the past two years or so has been the success of latex printers.

New Opportunities for see-through graphics

in a series of three articles, Contra Vision, the inventor of see-through window graphics, explains how to design, sell and produce see-through graphics. In this last article, how to produce backlit see-through graphics, choosing and using lamination films and utilising non-perforated, non-pvc materials to produce see-through graphics.

Making better margin

Why Superior Creative is shifting its emphasis from litho to digital, and how significant a part wide-format is playing in the transition.
“Many litho printers find it difficult to make the transition into digital wide-format print because they don’t have the knowledge-base. But with margins the way they are in litho it’s important to find other avenues and opportunities. For us that means moving to digital in general as that’s what will drive our business forward, and wide-format in particular will be a major area of investment.” So says Ian O’Connor, managing director at Superior Creative in Wiltshire, a company founded in 1976 as a design and litho print operation. Today litho still accounts for the biggest slice of its print business, but that’s changing.

All change 

The majority of large-scale change business plans fail, so if you are at the end of the line and need to realign how do you do it effectively? Walter Hale highlights some key points.

Mix and match

How Screenprint Productions is benefitting from employing digital inkjet as part of its traditional screen print operation.

Competition time

As wide-format continues to attract more players we asked kit manufacturers/suppliers where they now see their largest target markets and how that’s impacting on the way they develop product and do business.

Blueprint for Print Providers

Diversification is crucial to the success and growth of many of today's print businesses. But just how does that work at grass roots level? Jon Baker, director at NES, tells his company's story.

What the agencies want

 How do you convince agencies/creatives that wide-format print deserves a bigger share of the media budget? Donna Brown, head of offline production at OgilvyOne Worldwide, tells it as she sees it.

Becoming Mr Motivator

What's your staff's morale like? If it's flagging exercise your motivational powers. Walter Hale explains how.

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