FAIRGROUND ATTRACTIONS
Can Sign and Digital UK entice you to Birmingham in April? Here's what the event promises to deliver in what is a busy 2010 show calendar.
Can Sign and Digital UK entice you to Birmingham in April? Here's what the event promises to deliver in what is a busy 2010 show calendar.
Innovation is key to continued business success as this magazine espouses on a frequent basis. Within the busy online corridors of Fespa's Wide Network there has been an ongoing discussion on the topic too. So just what do we mean when we talk about innovation? There are various definitions.
Fespa has set out 'Eight Steps to Innovation' to encourage wide-format entrepreneurs to embrace innovation more actively as part of their strategy for future growth. Ahead of June's 'innovation' themed Fespa Munich, sales and marketing director Marcus Timson has warned that: "Innovation can be intimidating for entrepreneurs, especially when they are steering their businesses out of an economic downturn, with the inevitable focus on efficiency and cost- and cash- management that brings."
Five print chiefs and OgilvyOne's head of offline production sat down together to explore the issues surrounding its slow take-up and potential growth. Here's their take on the matter.
Successful selling has always been predicated on an accurate understanding of the customer and his needs but are your sales professionals in step with the new buyers? Consultants Peter Lancaster and Jacky Morgan explain what you need to do to attract them.
Is Web-to-print part of your service offering or are you one of the many wide-format print producers who see no value in it? If you're the latter, you're missing out.
There's a certain reluctance among large-format printers to use W2P - largely because it's felt it drives prices down, there's a preference to do bespoke business on a face-to-face basis and there are concerns over the level on cash and commitment it will require. But online is how many of your potential customers want to do business, so are you dismissing it too readily? Here's what five print companies have to say about their experiences with W2P.
Love or loath it, W2P is a great way to get more work, and its absence a great way to lose it, so should you learn more about it?
Cost cutting is still high on most company agendas, but it's all too easy to do long term damage for short term gain. Follow these pointers for a more sustainable process.
To market its bespoke printed furniture Digital Plus is showing off its wares and taking orders at a bookshop. Co-founder Owen Russell explains the rationale.
In its new report Novel Applications for Printing Technologies, PIra takes an in-depth look at novel printing methods and potential markets over the next 15 years. Here, the report's author, Sean Smyth, looks at future possibilities for wide-format inkjet printing.