Image Reports
Supporting the wide-format digital print sector
Successful selling has always been predicated on an accurate understanding of the customer and his needs but are your sales professionals in step with the new buyers? Consultants Peter Lancaster and Jacky Morgan explain what you need to do to attract them.
Is Web-to-print part of your service offering or are you one of the many wide-format print producers who see no value in it? If you're the latter, you're missing out.
There's a certain reluctance among large-format printers to use W2P - largely because it's felt it drives prices down, there's a preference to do bespoke business on a face-to-face basis and there are concerns over the level on cash and commitment it will require. But online is how many of your potential customers want to do business, so are you dismissing it too readily? Here's what five print companies have to say about their experiences with W2P.
Love or loath it, W2P is a great way to get more work, and its absence a great way to lose it, so should you learn more about it?
Cost cutting is still high on most company agendas, but it's all too easy to do long term damage for short term gain. Follow these pointers for a more sustainable process.
To market its bespoke printed furniture Digital Plus is showing off its wares and taking orders at a bookshop. Co-founder Owen Russell explains the rationale.
In its new report Novel Applications for Printing Technologies, PIra takes an in-depth look at novel printing methods and potential markets over the next 15 years. Here, the report's author, Sean Smyth, looks at future possibilities for wide-format inkjet printing.
DIY is all well and good but sometimes you need outside expertise. Vision in Print provides just that via its business improvement programme which gives you the framework to build a more streamlined and efficient business.
Do you know who will take over the family business when it's time for you to wave goodbye? Unless you have a plan in place you might find yourself dethroned withoutthe due level of financial support.
Should you be turning to 3D modelling? The ability to turn flat design graphics into moveable 3D representations of finished jobs will give you the edge. So is it a fasion set to take off?
With money tight it's hardly surprising that trade in used wide-format printers is stronger than ever. So can you find real value-for-money deals?
