So what’s Lego and Levi Strauss got to do with me? Quite a lot as it happens when it comes to environmental messaging and direction.
- By Walter Hale.
“I, as a designer, made the problem. I made the mess. If we can think of ways of designing without making the messes, we will be ahead.” This observation by Paul Dillinger, head of global product innovation at Levi Strauss, was one of the high points at the Sustainable Brands conference in San Diego this summer.