“The West has reached the age of ‘peak stuff’.” That remark by Steve Howard, chief sustainability officer at IKEA, has been much quoted and often misinterpreted.
“Working with ClimatePartner can help you to foster a more positive corporate image, reduce costs, and help to increase revenue. We can support you in all this, as well as showing you how to measure your impacts and look at practical ways to minimise your carbon emission in an open and transparent way.”
VW’s troubles may look like a one-of-a-kind disaster but, Walter Hale suggests, there’s a lesson there for every print business.
It’s too easy to see the VW affair as a plain and simple corporate fraud. Yet as Gregory Unruh, a professor at George Mason University in Virginia - one of the world’s leading authorities on sustainability says, the reason that the car maker cheated should make every business leader stop and think: “The underlying cause was that VW’s chosen technology, the diesel engine, failed to meet 21st century sustainability standards in key markets.” As he puts it, “VW is discovering a stark, Darwinian reality: sustainability kills.”
How China-based Aria has been working closely with Fujifilm to provide a PE offering that is a more environmentally-friendly alternative to PVC.
“When green printing is the goal, it is all about developing the right synergy of substrate, printer, ink, and software.” So says Craig Adams, president of Aria, a company that has and continues to work closely with Fujifilm to develop an inkjet printable PE (polyethylene) substrate as an environmentally-friendly alternative to PVC for banners, billboards, signs and displays.
Fujifilm recently announced that it had gained Nordic Ecolabel certification for its Uvijet UV inks. But this is much more than an environmental tick box exercise; it’s about corporate responsibility. So does that matter to you?
How much do your suppliers’ CSR programmes matter to you? The recent announcement by Fujifilm that it has received Nordic Ecolabel certification for inks within its Uvijet range has prompted the question not only because it’s a move that in itself is significant, but because of what it says about the company’s overall CSR vision. And what that in turn suggests about the need for others to be more proactive.
Mild green is the answer to that if the responses from the UK’s large-format PSPs to the Image Reports’ Widthwise Survey 2015 are anything to go by. So do the sector’s suppliers feel the same way?
For every large-format PSP with laudable environmental initiatives and practices there are hundreds without. This is not gut feel – extrapolated data from the Widthwise Survey 2015 shows it to be the case. So is this somewhat wishy-washy sectoral attitude reflected by its suppliers? Here we asked a cross section for their current view of the situation and how they expect to move forward in a world where a ‘doing less bad is good’ attitude is becoming increasingly outmoded.
Kevin Bray of K J Bray and Associates is the new environmental consultant to the Fespa UK Association. Here he asks if you should be delving deeper into rules and regulations governing the kit you discard.
It has become clear to me over the past few years that there are many in our industry who, perhaps through oversight, and hopefully only through oversight, do not comply with all so-called ‘Producer Responsibility’ legislation. From the outside, many of these regulations can seem somewhat esoteric and arcane, so non-compliance is often not entirely deliberate, but happens because it is easier to see them as someone else’s problem or responsibility. But it’s not.