Thanks to research by Justyna Spurtacz as part of the Sustainability Driven Innovation Program based at Cranfield University, SMEs in the print sector have a new tool to embrace sustainable innovation. So will you use it?
‘How can ongoing sustainable innovation can be achieved in the printing industry? Building strategic tools for SMEs.’ That was the title of the project Justyna Spurtacz set herself as part of the Sustainability Driven Innovation Program funded by the European Regional Development Fund at Cranfield University. This September saw her release the findings from her months of research and evaluation, which includes a new Sustainable Innovation Framework (SIF) and Sustainability-led Service Blueprint (SSB) which will get an airing here, but will they prompt you to take sustainable innovation seriously?