Wed, Jul

Walter Hale explores the concept that sustainability is no longer about being green, but about the way companies perform and how they help, or harm, the businesses, communities and societies they interact with.

As the textile printing eco story strengthens, are you becoming more convinced it’s an option for your business? 

We all recognise becoming 100% green is something is a long shot – but if we focus on some of the smaller elements such as eco-inks, emission free substrates and reducing waste we can take steps towards that. And that’s where textiles and soft signage can come in. The new generation of dye-sublimation systems are more sustainable than many of their fellow UV or eco solvent printers. By using dye-sub or latex inks on polyester substrates we can produce relatively green products. 

Cestrian is putting the environment at the heart of its operations. Here’s how and why.

When it comes to the environment, if all you're interested in is being able to put a couple of lines on your website about your green credentials you’ll not bother reading any further. If, however, you see advantages in taking the issue more seriously you will be interested in how Cestrian is pushing the envelope. This spring the Stockport-based company, which already holds ISO14001 and EMAS accreditations, was awarded the silver level of the Carbon Smart certification too. It impressed the panel so much that it completely bypassed the usual entry-level certification (Carbon Smart blue) and it’s now heading for gold level. Why?

Two Sides is doing a great job in challenging the assumption that digital is more environmentally friendly than paper-based print. But can you do more to help spread the word?

In February, The Guardian newspaper ran an article ‘Is digital really greener than paper?’ in response to the print industry’s challenge for the world at large to rethink this wide held belief. As the piece acknowledged: “We've all received statements from our banks, telecommunication and utilities companies with a simple message at the bottom urging us to ‘Go paperless, save trees’.” The implicit message is that print is damaging to the planet.

For every roll of inkjet media you buy CMA imaging will plant/protect a tree in Peru as part ofthis little-known initiative.

Just over a year ago Ilford Imaging acquired CMA Graphix, a provider of colour management solutions and of inkjet papers across Europe and America. Following Ilford’s financial meltdown the company is again operating – as CMA Imaging – and as an independent business. And, in collaboration with Reforest’Action, it is pledging to plant/protect a tree in Peru for each roll of inkjet media sold.

Laurel brunner, md of consulting group digital dots, works with various ISO committees. One group is now looking into the deinking as a vital part of paper recycling. Can you help?

ISO 16759 for quantifying and communicating the carbon footprint of print media has been topping the charts for ISO TC 130 sales since publication last July. TC 130 is the technical committee for graphics technology standards and Working Group 11 writes standards relating to the environmental impact of graphics technology. This group is now looking at a new line of standardisation ideas - deinking - and would like your help.

The data is astounding: British businesses could save £23 billion a year and protect the environment at the same time by reducing energy and water consumption. Want to know more?
The Energy SavingTrust is continually striving to highlight the link between energy usage and monetary savings and show that being more energy efficient can improve the bottom line as well as help the environment. It’s a message we hear over and over, but with energy prices soaring it perhaps has more resonance now than it once had.

Is your print business set up to be part of a supply chain that demands environmental accountability?
If you are a print supplier to Midlands- based marketing solutions company Media Group then you will know of its demand that you evolve your environmental policies alongside its own. It’s a move that no doubt indicates a trend so it’s worth understanding why Media Group has invested the time and money in becoming the UK’s first carbon balanced business and how it expects
its sustainable development plans to impact upon its supply chain.

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