What’s having the greatest impact on your business at the moment?
Putting aside the impending economic impact from the coronavirus, particularly in the events space, latex printing technology has had a really positive impact on our processes and printing capabilities.
Where do you see the greatest wide-format opportunities?
Experiential marketing offers huge opportunity. There is a real interest in wider format being used to enhance experiences, with many one-off projects, such as pop-up shops and interactive events.
What would make your day-to-day operations easier?
We are exploring an interface to take clients step-by-step through the artwork process, particularly what needs to happen with artwork files to make them print ready and offer the best quality print. Standardising that process will really improve operations.
Your favourite bit of kit is..?
There are many great printing and CNC technologies in the market place but a great bit of kit is a dual guage knife - simple but amazing. It takes a slither of the release liner of any digital print and enables you to position the prints perfectly before installing the complete sheet.
What’s the best bit of business advice you’ve been given?
People are central to your success - recognising your own strengths and weaknesses helps to build the right team around you, and a happy team is often the most creative, successful team.
What are you most proud of achieving?
Our continuity of service. We have been delivering eye catching graphics over many years now. We have taken the company forward by embracing new technology and exploring more environmentally friendly printing offers for our clients.
What lesson does the wide-format sector need to learn?
There is a danger of being left behind with the sustainability agenda. There have been some great advances in media, such as a printable fabric made from recycled water bottles, but we still have a long way to go. We need to think differently. It’s not okay to think that just because a banner material is PVC-free it makes it sustainable. Material suppliers need to move quickly in this arena to develop more sustainable printing products that our clients expect and demand.