Tue, Sep

Jack Murphy, marketing director, Bullseye Print Awards

Image Reports speaks to Jack Murphy, marketing Director, Bullseye Print Awards.

What’s having the greatest impact on your business at the moment?

The weather is having a significant impact at the moment. As soon as we have more than one sunny day the sales of flags go through the roof, and then when the sun goes away it settles down again.

Where do you see the greatest wide-format opportunities?

The greatest opportunity for wide-format at the moment is with fabric. Customers are starting to realise the potential for creating so many different products in short runs – like cushions and tablecloths – where in the past they just wouldn’t have been possible.

What would make your day-to-day operations easier?

Outlined fonts in supplied artworks. We spend a fair bit of the day going back and forth over artwork and fonts are one of our biggest bugbears!

Your favourite bit of kit is..?

Kongsberg iXL-44 CNC cutter. Everything we print goes through our cutter, from flags and banners to foamex and dibond. I don’t know what we used to do without it, it runs all day on all of our materials.

What’s the best bit of business advice you’ve been given?

Always be up-front and honest with customers, even if it means you won’t get the work. No-one likes to be lead up the garden path and have their time wasted. If we’re asked for something we can’t do and can’t source then we just tell the customer, rather than waste their time.

What are you most proud of achieving?

400 tablecloths in four days. What we’re most proud about it is that every other job we had on still got out on time, so it didn’t have a significant impact on the rest of our customers.

What lesson does the wide-format sector need to learn?

Take our time with what we do. Everything is such a rush with wide-format print, and silly mistakes get made across the industry because of it. Even when there’s a silly amount of work on, taking your time - it’s easier to do it right the first time round!



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