21
Thu, Nov

Tom McIntyre, sales director, Walsh Graphics

Image Reports speaks to Tom McIntyre, sales director, Walsh Graphics.

What’s having the greatest impact on your business at the moment?

The current economic climate is challenging; businesses face a constricted supply of credit. The sooner banks start lending the better, especially in the SME sector.

Where do you see the greatest wide-format opportunities?

Prototyping new products and applications has great potential for developing new sources of revenue. We have to compete with myriad of new forms of communications and to win we must improve quality and the effectiveness of what we offer.

What would make your day-to-day operations easier?

I’m on the road in sales. On any given day, completing my call schedule while dealing with phone calls and e-mails can be difficult.

Your favourite bit of (wide-format print related) kit is..?

I am a fan of latex printers; they do have limitations but some important advantages over solvent devices in key applications like vehicle graphics, interior decoration and some others. I also see Kongsberg cutting tables as great machines to differentiate what is produced on a wide variety of substrates.

What’s the best bit of business advice you’ve been given?

Under promise and over deliver equals happy customer

What are you most proud of achieving?

I got an eagle on the Par 5 17th hole in The Castle GC to win the money the other weekend; you would understand how good it felt if you knew who I was playing against.

What lesson does the wide-format sector need to learn?

We need to continually add value to what we do. Print volumes will rise with increased impact of marketing and POS products. I also believe new opportunities and new products are waiting to be discovered through innovation.

www.walshgraphics.ie

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