Sat, Aug

Over to you... Adam Carwardin, Director, Colour Studios

What’s having the greatest impact on your business at the moment?
Growth. It is great to be trading in a positive economy again and being able to provide the best solutions for clients and not necessarily being restricted by budgets. We often demonstrate that the best value for money solution is not always the cheapest in monetary terms.

Where do you see the greatest wide-format opportunities?
For us it is in the exhibitions and events sector. We have created an online service backed up by personal one-to-one advice designed to help clients make the most of their shell scheme exhibiting and display budgets.

What would make your day-to-day operations easier?
Apart from a few extra hours in every day? Overnight carriers that collect later in the day and deliver on time and in good condition. When our carrier has had a slow day they turn up at 3pm to collect when we don’t need them until 6pm, thus reducing our production capacity. There is nothing more frustrating than a quality approved product being lost or damaged in transit when deadlines are so tight.

Your favourite bit of kit is..?
Our new Jetrix KX7-D flatbed UV ink printer. The enlarged printer bed size, print quality and speed is proving a real bonus.
With ever tighter deadlines to achieve it is great to find a
digital inkjet printer with this speed and capacity while maintaining fantastic quality output. The above mix of performance benefits also includes jobs requiring white ink, which is fantastic.

What’s the best bit of business advice you’ve been given?
Hope for the best, but plan for the worst. This works well for all activities from production schedules to cashflow.

What are you most proud of achieving?
Surviving the recession without counselling!

Developing our range of cardboard display solutions for exhibitions and events - recyclable-displays.com. This service has proved to be a real winner with our 3D design and R&D skills combining well with our wide format digital production workflow.

What lesson does the wide-format sector need to learn?
Become a solutions provider, not just a print provider. We find clients really appreciate it when we think through which particular mix of products and services are required to best fit their criteria.


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