Tue, Sep

Over to You... Carl Webster, Director, Impression

What’s having the greatest impact on your business at the moment?
Our recent purchase - the Dyss 7 cutter has increased our manufacturing capabilities.

Where do you see the greatest wide-format opportunities?
The retail sector. Retail promotions are our primary focus and we have built a reputation in this sector for our ability to manage campaign production, logistics, hitting deadlines and taking the stress out of retail marketing.

What would make your day-to-day operations easier?
We are currently looking into quicker solutions for double-sided roll-fed production. At the moment this is a time intensive procedure - a resolution here would improve efficiencies in double sided poster production.

Your favourite bit of kit is..?
The Oce Arizona. We have two Arizonas - the first helped us to manufacture a great number of new products and create new business opportunies. As we quickly grew this area of the business - it was an easy decision to call on Canon Oce for a second time.

What’s the best bit of business advice you’ve been given?
There was a billboard campaign ‘The Economist’ ran a number of years ago, now. It read ‘Employ Workaholics’ - it made me smile and that phrase always stayed with me. My definition of a workaholic isn’t someone who is compelled to work long hours but a team member who is proud and enthusiastic about what we do here.

What are you most proud of achieving?
We have a number of accreditations but last year saw us achieve ISO 9001. It was very pleasing to see the procedure and quality controls we already had in place made the process simple.

What lesson does the wide-format sector need to learn?
Keep it fresh. We need to be offering creative solutions.

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