21
Mon, Jan

Over to you... Richard Frayling, Owner, Signs Express (Taunton)

What’s having the greatest impact on your business at the moment?

General growth within the sign industry as a whole is having the biggest impact. More and more companies are thinking outside the box when it comes to their signage needs meaning I am constantly adapting to trends and keeping my business offerings relevant. The rise of companies selling cheaper, more basic signage online with quick delivery times has also meant that I have had to ensure my prices are as competitive as possible with turnaround times my clients are happy with.

Where do you see the greatest wide-format opportunities?

Currently the most exciting opportunities within wide-format signage are around architectural, soft signage with bespoke wallpapers, wallcoverings and window graphics.

What would make your day-to-day operations easier?

With me being out of the office a lot, an office administrator would help free up more time for me to focus on growing the business.

Your favourite bit of kit is..?

I have three favourites - the HP Latex printer, Alexa and Smart Switches. I would not be able to produce the high quality signage and graphics we do, without these.

What’s the best bit of business advice you’ve been given?

If you do a good job they will only tell 10 people but do a bad job and they will tell 100 -  even more apt in this day and age. With this in my mind, I pride myself on delivering the best customer service and advice. Should any issues ever arise, I do everything I can to rectify it so the customer is always happy. 

What are you most proud of achieving?

Of the relationships I have built and maintained with my long-term clients and our reputation for getting quotes back to customers within a very fast timeframe. I am also incredibly proud of my team.

What lesson does the wide-format sector need to learn?

The scale of options available in the wide-format sector is something you need to be continually looking at. The different materials and effects that can be used means the opportunities are endless in this dynamic industry. 

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