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A cross-section of digital wide-format psps recently came together to discuss the findings of the Image Reports’ 2009 widthwise survey and to comment on the state of the UK market. Here’s what Graham Clark from McKenzie Clark, Nick Holland from N3 Display Graphics, Darren Marsh from OTW Imaging, Brian Judge from C3 Imaging, Andy Williams from Andesign, Chris Stringwell from Digital Plus and Andy Wilson from Press On Digital Imaging had to say...

Put seven printers together around a table with a remit to debate the state of trade and direction of the marketplace and you know you’re for a lively discussion and some eye opening comment. That’s exactly what the participants in this second annual Image Reports Round Table delivered. The panellists, chosen to represent a cross-section of the UK’s digital wide-format market, were asked to provide their thoughts on the back of key findings from the magazine’s 2009 Widthwise Report and as a precursor to the upcoming 2010 survey. On the broad issues there was a high level of agreement but don’t be led into thinking that meant everyone was of one accord! Here’s how the discussion panned out…

Eight players from the digital wide-format sector, Chris Stringwell from Digital Plus, Ian O'Connor from Superior Creative, Andy Wilson from Press On Digital Imaging, Steve Hart from reddhart Graphics, Justin Murray from Pyramid Visuals, Iain Morning from Screaming Colour, Mark Roblett from Riot of Colour and Austin McKinlay from Universal Imaging Systems, discussed and hotly debated the idea of ‘diversify or die’ and other key messages at the recent widthwise 2010 roundtable.

“The cost of entry into large-format print is so low compared to other industries, or even other print sectors, that you can almost do it on a whim and see what happens. It doesn’t surprise me that such a large number of those polled for the Widthwise 2010 survey said they are looking to diversify to survive because we’ve seen so many new entrants.” So said Iain Morning of Screaming Colour, setting the mood of Image Reports’ third annual Widthwise Round Table which brought together the heads of eight companies to discuss the key findings of this year’s poll of the UK and Ireland’s large-format printers.

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