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Tue, Apr

Counting the cost

A look at what you’ll get for your money if you attend the Fespa Global Summit 2013.

Traditionally printers aren’t very good at forking out for strategic business insight, but tradition is out of the window as those attending the third Fespa Global Summit will understand. The pace of change all around us means that to run a sustainable business owners/managers need to know all there possibly is to know about the issues affecting a company’s profitability and longevity.

At a glance           

Where:         The Brewery and Montcalm Hotel, London

When:           22 – 23 January 2013

Cost:             Member rates: €645. Non-member rate: €795.

Website:      www.fespa.com/globalsummit/en/summit-programme.html

 

The annual Fespa Summit, having previously taken place in Miami and Barcelona, has already established its credentials as an international think tank and as a platform for delivering a good chunk insightful comment and discussion on matters that will impact upon print businesses within wide-format digital print. For this reason Image Reports has become the exclusive UK and Ireland wide-format media partner for the Fespa Global Summit 2013, where those who put their hand in their pocket and come along to the event in London this January, will be able to participate in what promises to be a potentially game changing forum for debate.

Neil Felton, Fespa managing director, exhibitions and events, says of the event: "The Fespa Global Summit aims to inspire delegates and stimulate fruitful discussions with PSPs, print buyers and owners, and industry leaders about the current and future issues affecting the industry. Consistent with Fespa’s ‘Profit for Purpose’ philosophy, the mission of the Global Summit is to help delegates - and the wide format community at large - to build stronger, more innovative businesses which can thrive against the constantly evolving economic backdrop."

The 2013 Global Summit is open to print companies, advertising agency representatives and brand owners. The outline programme below shows you just what you’ll get for your money and comprises conference sessions, workshops and plenty of chances to network with those you might not ordinarily get to mix with – including high flying representatives from some of the world’s biggest brands.

Programme:

22 January

Chairman’s opening remarks

 

Session 1:

- Market Opportunities

- Highlights and Lessons

- Unilever’s Print Wish List

- Going for Gold at London 2012

- Maximising the Effectiveness of a Print

Production Process

Coffee and Refresh Session

- The Fastest Billboards in the World

- Outdoor – the Future

- Digital Textile Printing – the Opportunities

- Panel Session (chaired by Image Reports editor Lesley Simpson)

Lunch

Session 2:

- Maximising your Leadership Potential

- Workshops (choice of two from the following)

Marketing to the Marketer

OR

Health, Wealth and Safety in 2013

OR

Best Practices in Socially Responsible Restructuring

OR

Social Business

OR

Prepare for Your Journey

Coffee and Refresh Session

Session 3:

- Integration of Print: the Trends

- How Mobile Engagement Technologies Transform Print into a Digital Media Enabler

- Swipe, Wave, Bump

- Pattern Recognition

- Change is the Only Constant...Integrating Print into Wider Media Campaigns

- Panel Session

- Chairman’s Closing Remarks

 

Networking Drinks Reception and Gala Dinner         

 

23 January

Chairman’s opening remarks

Session 4:

- Print and Paper can be the Sustainable Way to Communicate

- Developing the Corporate Strategy for Sustainability

- The Importance of Sustainability in Print Purchasing

- Panel Session

- Coffee

 

Session 5:

- Media Arts and the Evolution of the Ad Campaign

- Print’s Role in Samsung’s Mobile Marketing Mix

- The Secrets of a Print Buyer

- The Power of Disruption

- Chairman’s Closing Remarks

Lunch

 

 

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