How are kit manufacturers ‘selling’ such technologies to the show’s vast and varied range of visitors?
Drupa is the shopfront for suppliers to the print trade so it goes without saying that wide-format is going to be represented. But how will kit manufacturers in this space represent themselves and their wide-format solutions at this giant of a show, where digital print - and inkjet in particular - promises to be a focus yet must rub shoulders with all the other print technologies and vie for attention with the enormous cross-section of visitors the show attracts? We asked a random selection of Drupa exhibitors with wide-format offerings, for their take on the issue…