The wide-format digital print sector is not particularly well represented by print industry trade bodies. Is that because more from the sector need to join up and make their voices heard? Bettine Pellant, new CEO of Picon, argues the case for membership to trade associations.
Say what you like about trade associations, but the UK has a lot of them. A quick Google search led me to one list containing well over 300 organisations, from the Adhesive Tape Manufacturers Association to the Zinc Development Association. Such volume and variety point to the perennial need businesses of all sizes have to seek strength in numbers, to build a whole that is greater than the sum of its parts.