Target consumers direct with bespoke products they will pay dearly for. That’s what Matic Media did when it realised it needed to fill printers with higher margin work. Richard McCombe explains how.
Having spent most of my working life in the offset litho side of the print industry I am very aware of the history of colour control and the massive roll it played in the growth of four-colour print over previous decades. Since my migration to wide-format digital in recent years I watch with interest the growing importance of colour expertise in this sector too.
So says Steve Malkin, founder and CEO of Planet Positive on the topic of sustainability, where he believes the print sector can still take a lead.
Should you be talking to your suppliers about flexible and complEmentary training? Ronen Zioni, HP EMEA GSB marketing director, thinks there’s never been a better time to do so.
There are people making good margins printing inflatables. Dan Vandevoorde of Dutch-based specialist printer X-Treme Creations is proof of that. So should you be getting in the swing and joining him?
Encouraging youngsters to take up careers in the print industry is vital for its long-term health, so are you doing your bit? Terry Watts, chief executive of Proskills, the Sector Skills Council for the process and manufacturing sector (which covers the print industry), explains why we must pull together.