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Eight players from the digital wide-format sector, Chris Stringwell from Digital Plus, Ian O'Connor from Superior Creative, Andy Wilson from Press On Digital Imaging, Steve Hart from reddhart Graphics, Justin Murray from Pyramid Visuals, Iain Morning from Screaming Colour, Mark Roblett from Riot of Colour and Austin McKinlay from Universal Imaging Systems, discussed and hotly debated the idea of ‘diversify or die’ and other key messages at the recent widthwise 2010 roundtable.
“The cost of entry into large-format print is so low compared to other industries, or even other print sectors, that you can almost do it on a whim and see what happens. It doesn’t surprise me that such a large number of those polled for the Widthwise 2010 survey said they are looking to diversify to survive because we’ve seen so many new entrants.” So said Iain Morning of Screaming Colour, setting the mood of Image Reports’ third annual Widthwise Round Table which brought together the heads of eight companies to discuss the key findings of this year’s poll of the UK and Ireland’s large-format printers.