Features

There’s no denying it - selling has become more difficult. Suddenly the marketing term ABM (account based marketing) has replaced ‘content marketing’ as the most effective outreach. No doubt a new term will be coined over the next 18-24 months, but the principles will effectively remain the same. So here’s how to get the most out of it according to Charlotte Graham-Cumming, MD at marketing agency Ice Blue Sky.

In 2011 long-time graphic designer David Hyams founded Talking Print - a company that provides audio and video implanted print services. Image Reports interviewed him a couple of years later, excited about the dynamism his services could bring to print and how they could stimulate new opportunities. Over the years Talking Print has grown significantly, with David now employing another two staff and turning over £900,000.  But he’s still to crack large-format print. Why?

By Lesley Simpson

Can PSPs in the UK take a lead from Sydney-based Mesh Direct, which has launched eco campaign #ThinkGreenDoGreen as something of a challenge to the industry as a whole?

Will you be an ambassador for print? Will you help educate the next generation about the opportunities a career in this industry affords them? Debbie McKeegan of TexIntel and Fespa Textile Ambassador makes a rallying call.

What’s having the greatest impact on your business at the moment?

Want to be able to transform customers’ 2D images into photorealistic 3D display products? Then maybe you should talk to StackaWraps

Have you gone as far as you’re going to go when it comes to forking out on new finishing kit - or will the latest technical developments, kit bundles and financial incentives make you think again? 

With software companies creating products that are cheaper to buy and easier to use, Simon Creasy takes a look at how they can help your business.

There’s plenty of talk about artificial intelligence and how it’s going to impact life as we know it. But to many it’s still a nebulous concept. So what’s the situation when it comes to its deployment in the large-format print sector?

Did you know that media substrates supplier Antalis has an in-house innovation and creative consultants team? And did you know that its head, Claire White, and others like her, can help you have more profitable conversations with customers and creatives to make the most of new and trending print opportunities?

PrintFactory’s Toby Burnett made a public promise pre-Fespa Global 2019 - that he’d use the event to talk to PSPs and check out his hunch that many are fearful of I4.0 because they don’t understand it. Here he delivers on that promise.

What’s having the greatest impact on your business at the moment?