Despite the rise of online personalised print offerings and oft quoted ‘run of one’ capability of digital inkjet, Web-to-print continues to be eschewed by a large swathe of large-format print companies. Is it only too obvious why that’s the case, or are you missing out?
There’s no denying it - selling has become more difficult. Suddenly the marketing term ABM (account based marketing) has replaced ‘content marketing’ as the most effective outreach. No doubt a new term will be coined over the next 18-24 months, but the principles will effectively remain the same. So here’s how to get the most out of it according to Charlotte Graham-Cumming, MD at marketing agency Ice Blue Sky.
In 2011 long-time graphic designer David Hyams founded Talking Print - a company that provides audio and video implanted print services. Image Reports interviewed him a couple of years later, excited about the dynamism his services could bring to print and how they could stimulate new opportunities. Over the years Talking Print has grown significantly, with David now employing another two staff and turning over £900,000. But he’s still to crack large-format print. Why?
By Lesley Simpson
Did you know that media substrates supplier Antalis has an in-house innovation and creative consultants team? And did you know that its head, Claire White, and others like her, can help you have more profitable conversations with customers and creatives to make the most of new and trending print opportunities?