Organisers of Sign and Digital UK (SDUK) are promising “an all new show in a new hall” when it takes place on 28 - 30 April, 2020. A new team has been put in place to deliver what they promise will be “a fresh show with a new website, new layout, new features and new stand options”. But is so much change code for “panic, we’re in trouble”? I met up with new event director Jenny Matthew to get her strategic take on developments.
By Lesley Simpson