When we remind ourselves about the early days of wide-format digital technology one thing we’ll all acknowledge is that we were pretty limited by the inks and materials available, and how well the machines of the day could handle them. If the results came out well on our chosen substrate, then we were pretty satisfied; if the end product wasn’t fit for purpose, then the ink tended to get blamed.
Wide-format digital print is all about ink and its inherent behaviour during the processes we expect it to endure. For machine manufacturers, it’s the element in their equipment that actually proves the unit is as good as it claims to be. Ink also represents the part of the printing process which tends to play a major role in carrying the responsibility for quality even though it is dependent on machinery and technology for being transferred from cartridge or bottle through to the printhead nozzles and jetted onto the material beneath.