SAi to work with Oxford University on AI sign design solution

SAi is to work with Oxford University on a three-year project exploring the development of an artificial intelligence (AI) assisted signage software solution.

During the initial stage, researchers from the university’s department of engineering science will use aggregate data to determine the common trends and behaviour of sign designers. If clear patterns emerge, a software that aids large-format print providers and sign and display companies when designing signage, could be brought to market. The project follows an increased demand from large-format PSPs and signmakers to reduce the time spent at the design stage. The envisaged Ai based software could serve to inspire designers with suggestions, including best practice fonts, images and layouts. “We are very excited about the potential of this AI research as it represents another move to bring new technologies to the sign industry. After all, pushing the frontiers of innovation to develop tools that will make the lives of our customers easier, is what SAi is all about,” said Gudrun Bonte, VP product management at SAi.