PressOn has supplied the graphics for all walls, floors, lifts and stairs for a 218m2 pop-up shop in London set up to raise funds for the NSPCC. The PSP branded two floors of retail space in Marylebone with a flower-garden concept designed by Harrods for the Fashion Re-Told feature, which is open until 2 June.
Press On supporting the inaugural Fashion Re-Told in Sloane Street in 2018, which raised over £110,000 for the NSPCC. This year, the ambition was to reimagine the parameters of a charity store by replicating the luxury shopping experience customers receive when they visit Harrods.
The pop-up, which is staffed by Harrods and NSPCC volunteers, offers a curated edit of new and preworn designer womenswear, menswear, children’s wear and accessories donated by both British and International designers. The money generated will go directly towards the NSPCC’s services in the capital.
Using four different substrates on walls, floors, lift doors and tension fabrics frames systems to create one repeating visual effect was a technical challenge. PressOn used its new HP R2000 series and the HP LX3600 for the print and employed the GMG colour management system to ensure consistency of colour.