An innovation from Avery Dennison that enables closed-loop PET recycling has won this year’s FINAT Recycling and Sustainability award. The CleanFlake portfolio enables production of high quality recycled PET (rPET) from post-consumer bottles while maintaining all-important visual impact and food contact approval.
Jeroen Diderich, vice president and general manager EMEA, said that the award is a great recognition of Avery Dennison's continued focus on sustainable innovation: “FINAT is an important organisation representing our customer base and we are delighted with this win. CleanFlake technology is one example of the many initiatives we are introducing to reduce material use and waste. Generating clean PET flakes, free of label and ink contamination, is a difficult task for recyclers. We worked to develop a label that would separate from bottles completely in a conventional recycling facility, and CleanFlake can close the loop – generating high quality rPET suitable for making new PET bottles or other food packaging.”