Chris Broadhurst has been replaced as general manager of the Fujifilm graphic systems division in the UK by former national sales manager Andy Kent. The UK inkjet sales team will now be led by Alice Murray.
The moves coincide with Broadhurst’s promotion to head of offset, at a time when, as Fujifilm points out, offset printers are under greater pressure than ever from the combined challenges of rising aluminium prices, falling print runs and advancing digital print technology. He will now be based in Dusseldorf.
Kent brings more than 30 years of industry experience to his new role and will be based at the company's Bedford HQ.
"Fujifilm is a forward-thinking company, at the forefront of technology developments in both the offset and inkjet sectors of our industry. New developments in our Acuity, Onset X and Jet Press ranges have all been made recently and there is still more to come,” he said.