tilia Phoenix 7.0 wins tech award

Tilia Labs has won an InterTech technology award for its tilia Phoenix 7.0 software and its development of artificial intelligence to improve production efficiencies across all print sectors including wide-format printing.

The InterTech panel noted Phoenix’s innovative approach to planning and imposition in operating according to machine and production requirements, rather than using templates. This enables Phoenix to generate print-ready layouts, JDF or die instructions and production reports, on the fly. The judges were particularly impressed by its use of AI technology to create purpose-designed AI algorithms, able to learn and adapt to live input without human assistance, in order to solve complex planning problems at unprecedented speeds. “Because it applies authentic AI to problems, Phoenix can consistently find better solutions that simply are not possible by traditional software means, resulting in return on investment that can be measured in months or even weeks,” said Sagen de Jonge, CEO of Tilia Labs. “It was our belief in the transformative potential of modern technology and design back in 2012 that drove us to set up Tilia Labs and it has been a labour of love building Phoenix’s Imposition AI from the ground up and fine-tuning it into the disruptive technology it has become today. We’re truly thrilled that PIA has recognized this achievement and its significance for the future of print.” New Phoenix updates specifically for print providers in the large-format and commercial print markets are scheduled for later this year.