New event director to reinvigorate SDUK event

Sign and Digital UK is being revamped. The 2020 event (NEC, 28- 30 April) will be delivered by new event director Jenny Matthew. She will work alongside Rudi Blackett as key account director to deliver a reinvigorated show intended to reach beyond its traditional core audience and bring in visitors from textile production to end users in the creative, retail, lifestyle, education and local government sectors.

A new marketing team has been brought on board for SDUK 2020 and there are promises of a fresh show with a new look, new website, new layout, new features and new stand options for exhibitors. New for 2020 is TextileTech, a learning zone that will feature applications and demonstrations, skills workshops, industry speakers, specialist exhibitors and a textile trail. Other new show features will include Sign Making Essentials and an Applications Gallery. There is also the intention to expand the raft of industry presentations, seminars and live demonstrations at the 2020 event. Matthew said: “We’re investing strongly in our long-standing and much loved Sign and Digital UK event, to help us deliver more for both visitors and exhibitors in 2020. With a new marketing and sales team to help grow the show, we’re also taking a fresh look at the show to help elevate it to the next level. We have some exciting plans in place and believe 2020 will be the best year yet.”