Slick Stitch acquires DollyMix

Apparel personalisation business Slick Stitch has acquired children’s wear personalisation company DollyMix Boutique.

Slick Stitch, which has an in-house print facility and operates in the USA and Asia as well as in Europe, is looking to accelerate growth in the UK and internationally. CEO Inder Jain said: “DollyMix is a perfect strategic fit with the rest of our B2C ecommerce portfolio servicing a lot of the same demographic and we can't wait to start working with the great team in Manchester to realise the massive potential of the business.” Kaan Selcuk, DollyMix MD added: “Joining Inder and his team is a dream come true! Together we can now fulfil our full brand aspirations and become the UK’s largest online personalisation business. The technology and fulfilment models we now have access to will mean our customers will receive an unparalleled service proposition giving us a true edge over the competition.”